The most popular reasons for a website redesign are technology, trends and traffic.
If your website is not mobile friendly, then it is definitely time for a redesign. Google’s Mobilegeddon became a real thing as of April 21, 2015. This means that websites that aren’t deemed “mobile friendly” by Google’s own analysis tool will fall lower in search rankings than those that do, which could mean dips in revenue for companies who depend heavily on web traffic.
Is your site so 1999? If your site looks dated, then it is time for a makeover. It’s helpful to find examples of sites you like (or don’t like). Keep in mind that the latest and greatest trends may not always be the best solutions for your site (example: obvious drop shadows). We design website built to stand the test of time: well-coded , developed with standards and best-practices in mind, such as HTML5 and Schema markups (or micro data) are added in the important html elements. Starting from header, body, footer, content and sidebar, there will be different markups, which will make your site more semantic than others. That means you site will be most prominent and have a good chance to rank higher than other websites that are not coded well.
The third most popular reason for a redesign is to generate more online traffic. Some helpful insight: There’s a difference between boosting traffic and boosting user engagement. A redesign alone isn’t going to bring more traffic, but upping user engagement – increasing online donations or more newsletter signups – is a task that a redesign can realistically tackle.