Website Forensic Analysis
We perform very comprehensive site audits. The checklist we work from is comprehensive for your marketing needs. And the audit includes an audit of your analytics data. Basically, we start from a 156-point checklist and follow the data, wherever the forensic analysis takes us.
Website audit investments range from $3,000 to $10,000, depending on the size and complexity of your website.
Each audit includes
- 18 sections
- 140 pages
- 156 check points
The focus for your website:
- SEO Analysis
- Semantic Markup
- PPC (pay-per-click)
- Business strategy
Comprehensive Website Audit
This audit template is divided into 18 sections with 167 checkpoints. 156 pages total.
You can use this document as a self-guided training course for new employees.
Although comprehensive, it’s airy and formatted following design best practices.
You are given step-by-step instructions for each check with 100+ explainer graphics and links to videos.
What format does the audit document come in?
A fully formatted Word doc that has been converted to PDF format.
Do you include background information in the template?
Yes, I found I kept writing the same things over and over. So I wrote boilerplate text for each of the 18 sections and many individual checks.
How easy is it to navigate such a long document?
Very easy. There’s a dynamically generated table of contents in the beginning, with links to each section. Plus, I show you how to create links to other sections of the document for easy referencing. All of these links remain active after we have converted to PDF.
Does this document get updated?
Regularly. Our team is consistently researching SEO and marketing trends for use in our audits. The strategy we use is new and current.
Do you tell me what tools to use for the different checks?
Yes, we include a list of recommended tools in the beginning of the audit and will recommend free tools whenever one is available.
What do you mean by “explainer graphics”?
There are more than 100 images contained in the document, with most of these being graphics that contain step-by-step instructions. Sometimes these images are static and sometimes they are animated .gifs. You can view screenshots in the video.