The Marketing Plan is one of the most essential parts of your Business Plan; marketing is the thing that brings your business to its audience.
Our team has an extensive knowledge of how the search engines work. We do in-depth industry research before working on the optimization of your website. It gives us great insight about the competitive advantage of your website when compared to others. We take a deep look at the keywords your rivals are targeting and we also investigate that by which keyword they are getting the highest amount of traffic. Applying the unparallel knowledge of our SEO professionals, we are able to uncover the competitive strategies used by your competitors and counter react accordingly. We analyze the information which comes from thorough research some of which are mentioned in the following:
- Targeted Keywords
- Link Sources
- URL Popularity
- Traffic Source
- Pay Per Click Advertising
The AustinBold team maps optimum SEO strategies by analyzing the slightly different algorithms of the search engines like Google, Yahoo, MSN, and Ask.com. Our team puts a great effort for researching the niche directories, websites, blogs, social networks and keywords to connect your website to such forums. This helps your website to go miles ahead from others and rank at the top on search engines, respectively.
After in-depth research about your website and analyzing the targeted market for your business to prevail, we also execute effective online marketing campaigns by targeting not only local markets, but also provincial and international markets as well. So you will be getting all-in-one services when contacting us.
What is Search Engine Optimization?
Search engine optimization, or better known as SEO, is the process of getting a website ranked on search engines for certain keywords. SEO is a long-term process that requires a custom strategy that is unique to your business. There is no “one size fits all” approach when it comes to SEO, as every business’ industry is different and each campaign needs to be strategized accordingly.
Most companies have performed a web search using terms relevant to their business and found a competitor at the top of the list.
Frustrating? Yes. Impossible to fix? No.
How We Can Help
At Lakeway Business Group, we devise strategies that are designed to drive traffic to your business. We first ensure that your website provides a positive user experience. If your website is outdated with small amounts of content, we will most likely recommend a website redesign.
We will then come up with a unique strategy to help establish an online presence as an authority within your industry. We will create compelling content and use multiple channels to distribute it and build a following. We only use white hat methods that will stand the test of time and continue to generate leads for your business.
Monthly Phone Consultation
We schedule a monthly phone conference to review, revise and discuss your search engine optimization services.
We research your industry to determine which terms are most often used to find businesses like yours. This will allow us to choose which terms are the best match for your site before we begin the optimization process. These terms will then be reported in our quarterly progress reports.
Targeted Search Terms
A strong keyword strategy is one of the most important parts of search engine optimization. Each plan includes a number of key search terms.
Search Engine Submissions
Our team will submit your website to the most trafficked search engines today. This helps to ensure that your business will appear on the major search engines and directories.
On some of our advanced plans, a professional copywriter can develop content to keep a fresh stream of relevant information on your site.
Natural Link Building
By analyzing your niche and comparing your competitors’ backlinks, Lakeway Business Group will develop a natural backlink portfolio to help your site rank well.
Optimization for Local Search
Local search engine optimization is a vital component to create prominent placement on Google Maps and Google Places. We focus on your local area to bring customers in your area to your site and to your business.
Our team will review the most important pages on your site and make revisions to your content to promote the best SEO practices.
Images contain more information than what is seen on the screen. The way an image is labeled allows the search engines to determine what the file contains, and, if done properly, typically results in increased traffic from image searches.
Videos are not only valued by your viewers, search engines value them as well. We optimize your videos so that they can be found by viewers and search engines alike. We will also leverage these videos to build links and social following.
Our developers will create a XML sitemap that includes all the pages of your site. This is a complete view of your site helps bring more of your content to the forefront of the search engines.
If your site offers an RSS feed, we’ll optimize your feed and promote your content to various websites. It’s a great way to distribute your content and gain additional traction.
Custom 404 Error Page
A custom 404 page will be beneficial for both the search engines and your visitors. When a page can not be found, a user should be provided options (instead of a default error message.) Our custom 404 page will improve the overall user experience and search engines often reward websites with higher rankings if they make strong use of this common error page.
We will review your URL structure to make sure you have optimized the pages for the search engines. Generally speaking, search engines gather information better on defined, organized URLs.
We will create a website file that helps direct search engines away from content that should not be indexed.
Source Code Review
Our team will review your site’s source code and make suggestions on how it should be improved for simplified crawling by search engine spiders and decreased load time. We’ll also recommend steps to take to offer clean, valid code and increase browser rendering.
Analytics & Reporting
Our team will install analytics software, monitor its reports and analyze the data in order to know where to dedicate our optimization efforts. We’ll also provide you with access to these reporting tools so you can also monitor our progress with near real-time precision.
Our most telling report. This detailed report will breakdown of how you rank against your online competition. Our analysis will present the empirical evidence on how to beat out the competition.
From our initial consultation, and each month after, we will provide a detailed report featuring your current ranking, as well as any improvement. This comprehensive report provides hard data on how our efforts have effected your online optimization. We’ll also share the site submissions and offer detailed statistics on your improvements.