Does your business rely on paid advertising for leads?
If you answered YES, then you are in the right place.
Whether your goal is to establish thought leadership, stay in touch with customers, draw in new prospects, announce upcoming events, or improve your search engine optimization (SEO) results, Lakeway Business can help you achieve your objectives through content markerting.
Nearly 40% of U.S. companies use blogs for marketing – do you?
Blogging is the single best way to increase traffic to your website, and companies that blog have 55% more website visitors than those who do not. The more visitors you get, the more leads you can generate. And the more leads you generate, the more business you will close.Determine what challenges your strategy must solve. CPL (Cost Per Lead) is often inflated by the amount of money spent on paid advertising. Implementing a solid content strategy can reduce your CPL (cost per lead).
Promotional Marketing Strategy with Content
CPL (Cost Per Lead) is often inflated by the amount of money spent on paid advertising. Implementing a solid content strategy can reduce your CPL.
Determine the personas you are targeting and their goals & challenges? Use this information to create relevant at each stage of the buying cycle.
Determine the personas you are targeting. What are their goals and challenges? Use this information to create content that is going to be relevant at each stage of the buying cycle.
Does your potential client have all the information needed in order to feel confident in purchasing your product/service at each stage of the buying cycle?
Does your potential client have all the information needed in order to feel confident in purchasing your product/service at each stage to the buying cycle?
Ideas & Quality
Come up with content ideas and stick with an editorial calendar. Make sure the quality of your content remains high. Create a checklist and stick to it.
Think about scaling your content and repackaging it in several different formats: blog posts, ebooks, infographics, and videos.
Distribute & Promote
Distribute your content on your blog and social media outlets. Track analytics.
Copywriting & content strategy
Good content — delivered at the right time — is critical to the success of your business. To keep up, you need help. Lakeway Business can write your content, professionally, and promote it on social media, article directories and leading search engines. Our in-house writers are experienced Expert Authors with Ezine.
Should your business improve the way you publish content and manage your website? A good CMS, like WordPress can help. We specialize in WordPress design for this reason (and many others). If your website is not currently on WordPress, we offer a migration plan and many other WordPress services to meet your needs.
Is your online marketing successful? Does your website generate quality leads? Request a customized quote today.